Lessons for selling Life Insurance

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anil_cogent

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Private Jones was assigned to the Army induction centre, where he was to advise
new recruits about their government benefits, especially their Serviceman's
Group Life Insurance (SGLI).

It wasn't long before the centre's lieutenant noticed that Private Jones had
almost a 100 per cent record for insurance sales, which had never happened
before. Rather than ask about this, the lieutenant stood in the back of the
room and listened to Jones's sales pitch.

Jones explained the basics of the SGLI to the new recruits, and then said. "If
you have SGLI and go into battle and are killed, the government has to pay
$200,000 to your beneficiaries. If you don't have SGLI, and you go into battle
and get killed, the government has to pay only a maximum of $6,000."

"Now," he concluded, "which bunch do you think they are going to send into battle first?"
 
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