anil_cogent
New member
A disappointed salesman of Coca Cola returns
from his Middle East assignment. A friend asked, "Why
weren't you successful with the arabs?"
The salesman explained, "When I got posted in
the
Middle East, I was very confident that I will make a
good sales pitch as Cola is virtually unknown
there. But, I had a problem I didn't know to speak
Arabic. So! , I planned to convey the message through
3 posters...
First poster, a man crawling through the hot
desert sand... totally exhausted and panting. Second,
the man is drinking our Cola and Third, our man is now
totally refreshed. Then these posters were
pasted all over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not
speak Arabic, I also didn't realize that Arabs read
from right to left..."
from his Middle East assignment. A friend asked, "Why
weren't you successful with the arabs?"
The salesman explained, "When I got posted in
the
Middle East, I was very confident that I will make a
good sales pitch as Cola is virtually unknown
there. But, I had a problem I didn't know to speak
Arabic. So! , I planned to convey the message through
3 posters...
First poster, a man crawling through the hot
desert sand... totally exhausted and panting. Second,
the man is drinking our Cola and Third, our man is now
totally refreshed. Then these posters were
pasted all over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not
speak Arabic, I also didn't realize that Arabs read
from right to left..."